Today's quick blog is about something that's driven me crazy for, mmm, YEARS!! How many of us use a real, touchy feely telephone book on any sort of regular interval anymore? I know I haven't, and I'm betting that with advances in technology, there's alot of other folks that haven't either.
But the telephone company still delivers them. Without fail. Sometimes as many as 2 or 3 each year. I pick them up off the front porch, and move them directly to the recycle bin. No passing go, no collecting $200, and certainly not hitting any permanent space in my house.
Then, as if delivering a 3 lb hunk of junk that I don't want isn't enough, they call - sometimes repeatedly - to ask me, using an automated system, if I've actually rec'd my telephone book. Can we say stupid??
Enter the Ft. Worth Star Telegram. They've figured out that a huge number of people are getting their news in some other form than the newspaper. Did they brainstorm and come up with some new, amazing idea to gain a more savvy new consumer? NO! They decided to print, and deliver, at no cost, to target neighborhoods, a complete newspaper full of ADVERTISING!!
Again, I pick them up off the front porch, and move them directly to the recycle bin. No passing go, no collecting $200, and certainly not hitting any permanent space in my house.
Does anyone realize how many trees are being cut down for this? If either of these companies really wanted to make a difference in the lives of real people, they'd stop wasting the earth's resources for things that have outlived their usefullness. They'd start a 'request' line and publish the phone number so folks who really want telephone books or advertising (news)papers could get them, without mass producing landfill fodder.
Ok, I'm going to get off my soapbox now!
Julie
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